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Mark Redgrave, Founder & CEO, Amplify |
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Mark Redgrave is a pioneer in the application of natural language processing (NLP) and his vision to empower brands, publishers and advertisers with a full appreciation of the topics, perspectives and action triggers in text is set to transform corporate social networking as we know it.
Since co-founding Hapax in 2000, he has since risen to CEO in 2002 and overseen Hapax's international expansion, extending the IP base and growing Hapax into a well respected technology leader with a customer base of over 400 customers. In 2007, Mark led the launch of Amplify by directly applying Hapax's NLP technology to meet a growing demand in the online advertising community. Starting his career at the award winning HHCL Group in London, Mark is a strategic brand, marketing and communication specialist, who has worked at Board level for clients like Mercedes Benz, Disney Channel, Pepsi, L'Oreal and Johnson & Johnson. |